I had a great first job out of college. I was introduced to Business Objects, Teradata, and using them as technologies against what was at the time, the world’s largest non-government data warehouse. I stayed in the same group for my seven year run with that company working in the Strategic Marketing organization. Our goal was to design reporting systems and associated applications which made our marketing strategy more effective. From a high level, while it was a beast (mainly because of the huge base of data and customers we were dealing with) it was an established revenue generator with lots of smart things built into it. As I flip through a day’s worth of mail and see countless direct mail pieces, I’m left wondering, who came up with this marketing (un)intelligence?
Tag: Business Intelligence
Universe Designer = Design Tool
I hate that title…but it is the best I could come up with…
At the risk of sounding a little bit redundant, my experience has taken me from the small enterprise with under 250 users to the giga-enterprise with upwards of 30k users. Regardless of size, each strives to implement processes to improve the development lifecycle within all of IT. Inevitably, these processes get trickled down to the business intelligence teams as well with the edict to implement them on both universe and report design. I’d like to challenge that this may not be the best approach for the enterprise.
Defining a BI Branding Strategy
Some vision on ways to improve user experience and consistency in your BI application