I had a great first job out of college. I was introduced to Business Objects, Teradata, and using them as technologies against what was at the time, the world’s largest non-government data warehouse. I stayed in the same group for my seven year run with that company working in the Strategic Marketing organization. Our goal was to design reporting systems and associated applications which made our marketing strategy more effective. From a high level, while it was a beast (mainly because of the huge base of data and customers we were dealing with) it was an established revenue generator with lots of smart things built into it. As I flip through a day’s worth of mail and see countless direct mail pieces, I’m left wondering, who came up with this marketing (un)intelligence?
Tag: Data Warehousing
SAP BW vs. A Data Mart – The Great Debate
Today is another one of those days that I feel like a total rookie. I’m afraid this post is really much less of a “here’s how to go do something cool” and really about the future. Like many others out there, I’m being introduced to the big wild world of SAP products outside of the SAP Business Objects stack. I’m a small part of a great big project where I’ll finally have an opportunity to interface in some way to SAP BW. On the one hand, what a great opportunity to learn more and really go deep with this capability. On the other, it’s a little intimidating shifting gears on all those years of history of traditional data warehousing and data marts to report in a new way.
Defining a BI Branding Strategy
Some vision on ways to improve user experience and consistency in your BI application